Resource · Insurance
Life Insurance Rules of Thumb
How much coverage you actually need, for how long, and which kind.
Life insurance comes down to three questions: how much, what kind, and for how long. This guide shares the rules of thumb we use to answer them with clients.
What’s inside
How much coverage
A simple income-based starting point, plus the DIME method (debt, income, mortgage, and education) for a more careful estimate.
What kind of policy
Why level-premium term insurance fits most income-replacement needs, and where permanent policies may play a role.
How long
How to match the length of the term to the years your family depends on your income.
What to avoid
Common missteps, such as relying only on group coverage through work or buying insurance as an investment.
Rules we apply with clients
Timing, underwriting, layering policies, and naming beneficiaries correctly.
Check your coverage
Download the guide and compare it with the coverage you have today. If your needs have changed, we can help you review your options.
This content is for informational purposes only and is not individualized advice.