Behavioral
Plan. Invest. Thrive.

When — not if — the market drops.

Markets fall 20% or more about once every 4–5 years. It always feels different. The response is almost always the same. Keep this somewhere you'll find it next time.

1
First — breathe
2
What we're already doing for you

The plan was built for this moment. The decisions we made together months or years ago do the work now.

3
What NOT to do
Don't sell to cash. The bottom is invisible until it's behind us. Missing the 10 best days in a decade cuts long-term returns roughly in half — and most of those best days happen during bear markets.
4
What might actually be smart
5
When to call us

Anytime — but especially when you find yourself wanting to "do something." Often the right answer is "wait, and let us tell you why." We'd rather have the conversation than have you watch alone.

A note from MPM
Your job in a bear market is harder than ours. You feel it. We don't — not the way you do. That's part of why we exist: so the plan keeps running while you breathe.
MPM Wealth Advisors  ·  Plan. Invest. Thrive. mpmwealth.com  ·  Updated May 2026
Sources: Yardeni Research bear-market & correction tables for the S&P 500 (1928–present); Hartford Funds, “The Power of Staying Invested”; Bank of America Global Research on best- and worst-day clustering; Dimensional Fund Advisors Quick Take series. Past performance is no guarantee of future results.